ABOUT
From seeing everything to knowing what matters.
OUR STORY
Why DEETAK exists
Organisations in Armenia spend time and money on television and radio, yet it has been hard to see clearly what actually aired. DEETAK was built to make broadcast activity visible, searchable and comparable.
The name comes from the Armenian «դիտակ», a telescope, a viewing instrument. Like a telescope, DEETAK looks far and focuses near: it observes the whole broadcast landscape so you can find what matters to you.
EVOLUTION
How DEETAK evolved
[Year]
First version
A broadcast monitoring tool that recorded and logged TV and radio content.
[Year]
Product matures
Advertising, program and trailer modules; comparison and exports.
2026
DEETAK
A new identity, focused on what matters.
PRODUCT PRINCIPLES
How we build DEETAK
Observation
Look across all monitored broadcasts before drawing conclusions.
One signal
Every screen points to the one thing that matters most.
Precision
Records to the second; numbers you can check.
Restraint
Clear tables and plain words, nothing decorative.
COMPANY
Who is behind DEETAK
[Name]
[Role]
[Name]
[Role]
[Name]
[Role]
[Name]
[Role]
- COMPANY
- [Legal entity name]
- LOCATION
- Yerevan, Armenia
- CONTACT
- [email address]